Articles

This is where the work gets explained rather than shown. Each article takes one decision a product actually faced — leaving a marketplace, pricing a rebuild, choosing what to measure — and walks it through with the numbers that were checked before anything was built.

I build products end to end, single-handed: design, code, SEO, launch. The articles cross those lines too, so commission arithmetic sits next to an interface decision, and a launch checklist next to a typographic one.

Articles are written in Russian first, because that is where most of the questions arrive. English pieces follow when the argument holds in both markets.