Selected Work

Case studies, not a gallery. Each one states what the product was up against, what I built, what changed afterwards — and the parts that did not work, because a case study without those is an advertisement.

I take products end to end, single-handed: design, code, SEO, launch. So a case here usually covers more than screens — the data behind a catalogue, the search that had to be earned, the day the thing went live.

Fewer entries than a portfolio usually shows. Each is a piece of work I can still answer questions about a year later.